An Independent Creative | Julio Alanis - Gatorade Presents: Unstoppable

GATORADE PRESENTS:

UNSTOPPABLE FT "CHUKY" LOZANO

This was an interesting project, Gatorade wanted to communicate to the Gen Zers that its drink is the best option for hydration on the pitch. So, through the concept "Keep Sweating" / "Sigue Sudando" we found some truths about football and Chucky's life.

"Chuky" has the ability to make sweat who stands in front of him. His fast rise has shown that no one can stop him. Yep, you can corroborate that by watching its matches. That's why we created with Gatorade MX this short film when Lozano started a new challenge in Napoli. We show his story since he was a gifted child, his first steps in Mexico to becoming an international football player. Enjoy it!