![](https://cdn.myportfolio.com/7dd2747f1e6e48045784f0ac5e0b4614/3bfae262-f566-44aa-816d-62614b1495f9_rw_1920.png?h=41bf17499af4cd3811197b0c14ffec24)
GATORADE 30 YEARS
Gatorade celebrated 30 years of hydrating Mexican athletes. They wanted to show that its drink is for all kinds of athletes like pros, the day-to-day athletes and even if you're not one yet. So we created this campaign to show our support for these athletes.
Social Media
![](https://cdn.myportfolio.com/7dd2747f1e6e48045784f0ac5e0b4614/9049ca0a-48b7-4614-a4b8-ed2c5773633a_rw_1920.jpeg?h=21ae71507eaa2351d9e6c178b41b0d57)
![](https://cdn.myportfolio.com/7dd2747f1e6e48045784f0ac5e0b4614/7d416f80-3943-4474-89cd-71a76e269eb7_rw_1920.jpeg?h=a63e91c8ac82f0e39ec02a73b6d30c37)
Press & Media
![](https://cdn.myportfolio.com/7dd2747f1e6e48045784f0ac5e0b4614/fb60e02d-6648-43fb-b17e-7c099e085689_rw_1920.png?h=b1f9d9cc399d6814e3c7256a6ccd6b9f)
![](https://cdn.myportfolio.com/7dd2747f1e6e48045784f0ac5e0b4614/d4f5f3e8-d7ef-49d1-9777-6399d037e878_rw_1920.png?h=dbd59a624e3f26a4db1bd16213eb7209)
Colectivo Radar
Creative Directors
Javier Malagón, Mónica Luna, Julio Alanis
Project Manager: Beatriz Velázquez
My role was as Art & Creative Director