Gatorade celebrated 30 years of hydrating Mexican athletes. They wanted to show that its drink is for all kinds of athletes like pros, the day-to-day athletes and even if you're not one yet. So we created this campaign to show our support for these athletes.
Social Media
Press & Media
Colectivo Radar

Creative Directors
Javier Malagón, Mónica Luna, Julio Alanis
Project Manager: Beatriz Velázquez

My role was as Art & Creative Director
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