Gatorade created a new beverage for young people, Fierce. So we needed to create a campaign to connect with them and their soccer behaviors.
Born where the football has no rules, where blows up audiences' senses; It's the side that turns the street into a soccer lab. Where urban legends are born and plays are turned into Tiktoks. It's soccer's most explosive side.
Press & Media
Chiat Day Mexico
Head of Creatives: Javier Malagón
Associate Creative Director: Julio Alanís
Art Director: Mario Rosas
Copywriter: Álvaro Gallegos
Account Director: Ismael Pineda
Spot Production: The Maestros
Animation: Tronco Studio
Spot Producer: Marcela Vera
Print Retouch: Forma Studio
Print Producer: Vicente Alcantara
My role was like Associate Creative Director & Art
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