![](https://cdn.myportfolio.com/7dd2747f1e6e48045784f0ac5e0b4614/08f67f7f-0eb2-4004-b516-4e6b3fa5d436_rw_1920.jpg?h=6e56067a849c2884e0f2d834eac1f958)
SHOW YOUR FIERCE
Gatorade created a new beverage for young people, Fierce. So we needed to create a campaign to connect with them and their soccer behaviors.
Born where the football has no rules, where blows up audiences' senses; It's the side that turns the street into a soccer lab. Where urban legends are born and plays are turned into Tiktoks. It's soccer's most explosive side.
#FierceSide
OOH
![](https://cdn.myportfolio.com/7dd2747f1e6e48045784f0ac5e0b4614/0367ad11-f227-41b6-bc24-6ed4dc0ba9d7_rw_1920.png?h=463a2169af44b3eb7dc8b93506bcc2b8)
![](https://cdn.myportfolio.com/7dd2747f1e6e48045784f0ac5e0b4614/48d0ea0b-843f-4202-9d9c-ac9526c26ed3_rw_1920.png?h=f5ff19b19095cd93180c4ce12af777db)
![](https://cdn.myportfolio.com/7dd2747f1e6e48045784f0ac5e0b4614/4dde52e3-9e0e-4f0b-8f0d-7ee413f5ffce_rw_1920.png?h=188371b7b94ebdc7f399ba252d33a8b6)
Press & Media
![](https://cdn.myportfolio.com/7dd2747f1e6e48045784f0ac5e0b4614/e165eca9-6400-4ae6-ae11-55190d3ed4d4_rw_1920.png?h=9fde3c346e2319d1a805d08884a35029)
![](https://cdn.myportfolio.com/7dd2747f1e6e48045784f0ac5e0b4614/fd855d37-06f1-4192-ba0a-6a3302579fc2_rw_1920.png?h=ed23bcecb08c06d15c797a303ea0c4d6)
Chiat Day Mexico
Head of Creatives: Javier Malagón
Associate Creative Director: Julio Alanís
Art Director: Mario Rosas
Copywriter: Álvaro Gallegos
Account Director: Ismael Pineda
Spot Production: The Maestros
Animation: Tronco Studio
Spot Producer: Marcela Vera
Print Retouch: Forma Studio
Print Producer: Vicente Alcantara
My role was like Associate Creative Director & Art