MY SWEAT WINS ALL
We wanted to pay tribute to those who don't necessarily prepare to win medals but are willing to give their all in every training session to achieve their personal goals. So we created this campaign for all athletes, including the Olympics in Rio 2016.
We wanted to pay tribute to those who don't necessarily prepare to win medals but are willing to give their all in every training session to achieve their personal goals. So we created this campaign for all athletes, including the Olympics in Rio 2016.
#MySweatWinsItAll
My sweat wins at every step.
With every challenge.
In every stroke. In every jump.
With applause.
It wins with emotions.
With impossibles.
Because my sweat never loses.
My sweat wins it all.
With every challenge.
In every stroke. In every jump.
With applause.
It wins with emotions.
With impossibles.
Because my sweat never loses.
My sweat wins it all.
Media & Press
Chiat Day Mexico
Head of Creative: Oscar Casarreal
Creative Director: Julio alanis
Copywriter: Germán Genel
Account Director: Ismael Pineda
Director: Oliver Castro
Production Company: Distrito Films
Photographer: Nikola Okin
Production Company: Distrito Films
Photographer: Nikola Okin
My role was like Art & Creative Director.
