COPPEL
COME BACK BRAND NEW
Coppel wanted to communicate that they have everything you need in the store with their Back to School Campaign. They wanted to change the perception of the people about the Coppel Store with a fresh and dynamic audio-visual style.

So we thought this:
You're not the same every back-to-school. You have a new classroom, new friends, new routine.
"Come back brand new" is an invitation for students to be whatever they want to be, to show
their new version, their new self.

Stills
Media & Press
Brands&People
Co-founder B&P: Emmanuel Moreau
Creative Director: Julio Alanis
Art Director: Ángeles Luna
Senior Creative: Jonathan Mendoza
Senior Designer: Carla Saldivar
Brand Manager: Karlo Ortega
Producer: Gianella Gómez

Production company: Gloria Content
Film Director: Aaron Platt
Executive Producer & Partner: Eric Bonniot

Links