Every Mother's Day, Mexican mothers have the same answer when their family asks them
what they want as a gift: "I don't want anything"

They say they only want kisses, hugs and to see the family together. But we know that when they say they don't want anything, it means they want everything. That's why we created the "Mom's clues" campaign to show what mom wants when she says she doesn't want anything.

Co-founder B&P: Emmanuel Moreau
Creative Director: Julio Alanis
Art Director: Ángeles Luna
Brand Manager: Karlo Ortega
Producer: Gianella Gómez

Production company: Central Films
Film Director: Ariel Winograd
Writer: Charlie Barrientos
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