The new brand platform: #TogetherSomosGreater created by Lovers Not Haters, reflects the inclusivity-centric philosophy the new expansion team is championing on and off the field. Most importantly, it celebrates the diversity and power of the collective in Greater San Diego, a diverse community that is joining forces with their new team to bring a wave of good, inclusion and togetherness. Because as the end frame of our first anthem spot says in Spanglish,
English/Chinese and English/Tagalog: Together Somos Greater.

My role was like Art Director

We launched the TOGETHER SOMOS GREATER platform with a :90 Anthem Spot that makes it clear our new San Diego team it’s here for something bigger than just winning.
In this video, the team lets 30k+ ex-Charger fans who were left without a team when the NFL team left the city that there’s a new team to love. “The team that will be passed on from generation to generation. Not from city to city”.
Mujeres Brewery 
This video celebrates the reciprocal support between the team and a local women-owned, latino-managed brewery in Barrio Logan And how they show up for each other.
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